Search results for "zones of meaning"

The formation of dominant voice in issue arenas

2011

Abstract The aim of the present study was to map out required changes to current stakeholder thinking in public relations (PR) research and practice for a better suited model for PR professionals. The concept of issue arenas (Luoma-aho & Vos 2009) was adopted for the future direction of stakeholder thinking. Further, a central aspect of PR management on issue arenas is the division of voice – or indirect power – of different players. It was suggested that gaining a dominant voice in an issue arena would facilitate the attainment of organizational goals. Meaning was considered cental in this process. This thesis, focused, on the formation of dominant voice in issue arenas. Two research quest…